Innovia Consulting scaled its CSP business by thousands of licenses—without adding sales or support staff. That outcome wasn’t driven by better selling. It was driven by operational automation. By fixing CSP billing, provisioning, and subscription management first, Innovia removed the constraints that typically limit cloud growth for Microsoft partners.
Innovia had been part of Microsoft’s Cloud Services Program since 2014 and had a strong reputation as a Dynamics NAV and Business Central consulting firm. But CSP introduced a new operational reality:
License changes could happen mid-cycle
Azure usage billing required constant reconciliation
Customer expectations for speed and self-service were rising
Microsoft’s CSP rules and product catalog were changing frequently
Manual billing slowed sales, frustrated customers, and absorbed valuable time from sales, support, and finance teams.
Innovia needed a system that could scale with Microsoft, not break every time Microsoft changed something.
Innovia didn’t want “just another SaaS billing tool.” They were looking for something very specific:
Fast, simple customer onboarding
Easy provisioning of products and bundles
Support for Microsoft’s constantly changing CSP ecosystem
Full visibility into subscription history and customer behavior
Simplified Azure usage billing
No revenue-share pricing model
No customer data silos
They evaluated several CSP automation tools, but found most were:
Standalone SaaS platforms
Poorly aligned to the Dynamics and Business Central ecosystem
Difficult to extend
Designed without deep understanding of CSP operational realities
That’s when Innovia chose Work 365.
Centralize CSP billing, provisioning, and subscriptions
Integrate directly with Microsoft Partner Center
Use a self-service customer portal
Keep customer, billing, and subscription data in one place
As Innovia’s leadership put it:
“It gets partners to use the same products their customers are buying.”
— Donavan Lane, CEO, Innovia Consulting
Innovia’s Work 365 onboarding took approximately four weeks. During that time, Innovia:
Migrated customer data from their PSA
Configured product catalogs and bundles
Set up billing contracts and invoicing schedules
One feature quickly became mission-critical: bi-directional synchronization with Partner Center. This ensured:
License quantities stayed accurate
Subscription changes were reflected immediately
Billing errors were dramatically reduced
The result? CSP operations that were effectively “dummy proof,” even as complexity increased.
Once live, Work 365 became the operational backbone of Innovia’s CSP business.
Close deals faster
Create customer accounts and billing contracts
Manage subscriptions without manual handoffs
Provision licenses automatically
Track license change history
Respond faster to customer requests
Generate accurate invoices
Reconcile Microsoft invoices without chasing license changes
Reduce billing disputes
Use a self-service portal to manage subscriptions
View invoice history
Track Azure usage data in real time
This unified experience fundamentally changed how Innovia operated.
The impact of automating CSP billing with Work 365 was immediate and measurable.
3.5 FTEs saved each month
Customer onboarding time reduced from 60 minutes to under 3 minutes
More than 5,700 hours saved in a single year
Over 6,000 licenses added without adding a single sales or support employee
CSP business projected to grow 300%
Faster onboarding
Fewer billing errors
Immediate visibility into subscription changes
As Innovia’s Chairman summarized:
“We scaled to over 6,000 licenses without adding another support person. Onboarding each new customer took minutes instead of an hour. Because of these efficiencies, our projected CSP growth is 300%.”
— Donavan Lane, Chairman, Innovia Consulting
Innovia’s transformation may have started years ago but the lesson is even more relevant now.
Modern CSPs face:
More pricing models
Higher customer expectations
Less tolerance for operational inefficiency
The takeaway is clear: You can’t scale AI, services, or Business Central practices on broken billing.
Innovia succeeded because they:
Fixed CSP billing first
Automated provisioning and invoicing
Centralized customer and subscription data
Built on Microsoft’s platform instead of around it
That same blueprint still applies.
Work 365 helped Innovia:
Eliminate manual CSP operations
Scale without hiring
Improve margins
Deliver a modern, self-service customer experience
Stay aligned with Microsoft’s evolving CSP ecosystem
For CSPs, MSPs, and Business Central partners looking to grow cloud revenue sustainably, Innovia’s story proves Work 365 is the keystone CSP Billing Automation app.
Start by fixing CSP billing first with Work 365.