Work 365 is Heading to Directions NA 2026

Directions North America is the one event in the Business Central calendar where the whole community shows up. Developers, practice leads, ISV founders, CSP operators, Microsoft leaders — all in one place, having the conversations that actually shape how the partner ecosystem moves forward.

We've been part of that community for years. This time, we're coming as a Silver Sponsor, showing up at Booth S12 at the Hyatt Regency Orlando from April 27–29, and we're bringing more than a booth banner and a stack of brochures.

Here's everything happening with Work 365 at Directions NA 2026.

The conversation we think every BC partner needs to have right now

The Microsoft Business Central partner community has navigated a lot of change over the past decade — the shift from perpetual licensing to subscriptions, the disruption of NCE, and now the rapid emergence of AI agents, Copilot, and Microsoft's Frontier Partner program. Each wave raised the ceiling on what's possible. Each wave also made the operational challenge of running a subscription-based partner business significantly harder.

Work 365 was built specifically for this moment. We're the Revenue Infrastructure Platform for Microsoft partners — natively built on Power Platform and Dataverse, integrated with Business Central — and we help CSPs, MSPs, and ISVs manage subscriptions, automate billing, and scale their revenue operations without the chaos that comes with growing a complex partner portfolio.

At Directions this year, the theme running through everything we do is one we've been working toward for a while: Revenue and Billing for Frontier Partners.

Recurring revenue keeps getting more complex. Scaling it shouldn't.

What's happening at Booth S12

Booth S12 is where we'll be living for three days, and we've made sure there's a genuine reason to come by beyond a product demo.

Live product walkthroughs: Our team will be running demos of Work 365 throughout the expo — covering CSP and NCE billing automation, subscription lifecycle management, AI agent billing models, and the customer self-service portal. If you've heard about Work 365 but never seen it in action with Business Central, this is the chance.

The WAIQ free download: We built something internally over the past eight months that we think every Microsoft partner organisation needs — and we're giving it away for free at the booth. More on that below.

Focused 1:1 meetings: We're setting aside dedicated slots each day for structured conversations — 20 minutes to go deep on a specific use case, a migration question, or a challenge you're trying to solve. If you want guaranteed time with us rather than catching us between conversations, book a slot before you arrive. The link is at the bottom of this post.

Real conversations, not pitches: Our team comes to Directions to listen as much as to talk. If you're struggling with billing complexity, managing a growing subscription portfolio, or trying to figure out how to monetize Copilot and AI agents — bring that problem. We've probably seen it before, and if we can help, we'll tell you how. If we can't, we'll tell you that too.

The problem we're solving — and why it matters more now than ever

Most Business Central partners today are managing a billing stack that was designed for a simpler world. Seat-based licensing. Limited Microsoft products. A manageable number of renewals.

That world is gone.

Today's partner portfolio might include M365 and Business Central licenses, Azure consumption, Copilot seats, third-party SaaS resales, your own ISV products, and increasingly — AI agents you've built yourself or licensed from another ISV. Each of those has its own billing logic. Seat-based, usage-based, token-based, hybrid. Managing all of that in spreadsheets, or across four different tools, or with a manual reconciliation process at month-end, is a losing proposition.

Work 365 brings all of it into one platform — natively integrated with Business Central — so your billing runs automatically, your renewals get flagged before they become revenue leakage, your finance team stops reconciling, and your customers get a self-service portal that actually works.

The Frontier Partner model makes this even more urgent. As Microsoft partners evolve beyond traditional resale — building agents, delivering AI-powered workflows, monetizing proprietary IP — the range of billing models they need to support gets even wider. Work 365 is designed for exactly that range.

We built a free tool for every partner at the event — come grab it

About eight months ago, Work 365 did something a little uncomfortable: we took an honest look at how our own team was adopting AI. The answer wasn't "great across the board." Some teams were deep into it. Others had barely started. And we had no structured way to measure progress, set targets, or hold ourselves accountable.

So we built WAIQ — the Work 365 AI Quotient.

WAIQ is a Dynamics 365 app that measures AI adoption department by department, tracks monthly initiatives, and gives your leadership team a scored benchmark of where your company actually stands. It turns a fuzzy question — "are we getting better at AI?" — into something measurable, trackable, and improvable.

We grew AI adoption by 88% across our own departments using this framework. Departments that started at zero are now building agents and automating workflows. The accountability structure made the difference.

WAIQ is open source, lives on GitHub, and runs natively on Microsoft Dynamics 365. It costs nothing. Any partner can use it.

Come to Booth S12, download WAIQ, and you're automatically entered into our prize draw for a brand-new iPad. One winner, drawn at the event. No hoops — just visit the booth and download the app.

Catch Ebrahim's session while you're here

Work 365 Co-founder and CRO Ebrahim Nalwala is taking the stage at Directions NA 2026 for a session called "From Billing Chaos to Profitable Scale: How to Modernize Your Microsoft Business."

It covers four things that every Business Central partner is navigating right now:

• Why CSP billing complexity keeps accelerating

• How leading partners are building subscription-first revenue models

• The practical role of AI and automation in managing a modern partner portfolio

• What a future-ready revenue stack looks like on Microsoft — one that handles seat-based, usage-based, and AI agent billing all in one place.

Ebrahim has been in the Microsoft ecosystem for over 25 years. He co-founded IOTAP — a Microsoft Gold Certified Cloud Services Provider — in 2004, and built Work 365 out of the direct experience of managing subscription billing at scale inside a real partner business. This isn't a vendor pitch. It's a practitioner talking to practitioners about a problem he's lived.

Date: Tuesday April 28, 2026

Time: 3:45 PM – 4:15 PM

Room: Bayhill 25-26

Who should come find us

If you're managing Microsoft CSP renewals in spreadsheets and the complexity is starting to outrun your process — that's us.

If you're a Business Central practice lead whose customers are asking for subscription billing, usage tracking, or a customer-facing portal — that's us.

If you're an ISV with a great product but billing and entitlement management is still custom code held together with good intentions — that's us.

If you're building or reselling Copilot or AI agents and haven't figured out how to actually bill for them yet — that's definitely us.

If you're a finance director who spends a week every month reconciling subscription billing to the G/L — that's us.

If you're a sales leader who knows the cross-sell opportunity in your customer base is massive but you have no visibility into who's ready, who's growing, and who's at risk — also us.

We'll be at Booth S12 all three days. Drop by whenever works — or book a dedicated slot below if you want guaranteed time with the team.

See you in Orlando

Directions North America is one of those events where the value compounds the more you put into it. The single-hotel format, the keynotes from Microsoft leaders like Bryan Goode and Mike Morton, the expo receptions, the late nights in the lobby — it's a community event in the truest sense, and the best conversations happen in the margins.

We're looking forward to being part of it. Come find us at Booth S12, grab the WAIQ download, enter the iPad draw, and let's talk about where your billing operation needs to go next.

Work 365 at Directions NA 2026

📍 Booth S12 · Hyatt Regency Orlando · April 27–29, 2026

🎤 Session: From Billing Chaos to Profitable Scale — Ebrahim Nalwala

📱 Free WAIQ download + iPad prize draw at the booth

📅 Book a 1:1 meeting with our team